INTRAMUROS, Manila (DWDD) – The National Commission for Culture and the Arts (NCCA) launched a creative campaign for the promotion of the Pasig River as a medium and space for cultural identity and collective memory.
This project aims to pay homage to the great river by harnessing the rich stories of the river that reflect our traditions, history, culture, heritage, and ways of life and using the arts in retelling these stories.
It also seeks new and creative ways of engaging the communities along the river banks through artistic creations and research initiatives that the can be used as basis for crafting sustainable development initiatives.
The project will be implemented by the Philippine Educational Theater Association (PETA), recipient of the 2017 Ramon Magsaysay Awards for its bold, collective contributions in shaping the theater arts as a force for social change.
NCCA TAGA-ALOG 2018, Ilog Pasig: Balik Tanaw Balik Sigla! is a nostalgic look at the past, to the Pasig River that was once a setting of myths and romance, a transportation hub, a playground for children, a space where families and hiends gather together, and a source of livelihood of our people.
It is a look at what many years of neglect and disregard has done to the once beautiful river. It is a dream of a future where the river is truly clean and alive once again. And it is a reminder to everyone that every little initiative counts if we all work in collaborative ways. It is a call for everyone to be a stakeholder and an ambassador for the rehabilitation of the river if we wish to see that dream come to fruition.
NCCA and PETA have put together a slew of capacity-building activities (workshops, conferences, competitions), arts events and happenings, festivals, site-enhancement initiatives, and experiential tours using music, visual arts, photography, movies, dance, and theater.
Both also recognize the importance of gathering together partners and key stakeholders to be “taga-alog” or shakers, who will not only support ongoing activities but also ensure continuity and further development of the initiatives by supporting arts, arts-based activities, and artists contributing to the cause of the campaign.
And to date, the following have responded to the call for raga-clogs and are partners in the implementation of this campaign: Metro Manila Development Authority (MMDA), Pasig River Rehabilitation Commission (PRRC), Department of Tourism (DOT), the City Government of Manila, Mandaluyong, San Juan, Makati, Pasig and Marikina, the Organisasyon ng Pilipinong Mang-Aawit (0PM), Philpop Foundation, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Pineapple Lab, and Lampara Publishing, Inc. Together with the partners, the project will allow spaces for training, collaboration, and showcase of creations with the people of the communities. It will allow them to draw inspiration from the activities in order for them to develop their own different ways of “retelling the stories” through arts and arts-based initiatives in ways that tap their own creativity and sense of innovation, are sustainable, and economically viable. Text and Photos by LQG / AES / MCAG