Monday, 27 March 2017
Business Lifestyle Metro

Lamudi will touch hearts in newest TV campaign

Lamudi TVC Screengrab

Aiming to cement its position as top-of-mind choice for online property hunters, leading portal Lamudi will launch its very first and heartwarming TV advertisement

Already recognized as the number one real estate website in the Philippines based on online visibility and monthly website traffic, Lamudi Philippines is now bringing its game a notch higher by launching a new TV campaign. The new advertisement aims to strengthen Lamudi’s position as the go-to website for all Filipinos who are looking for a home of their own.

Lamudi, a frontrunner in the online real estate space, is bringing a fresh take to its own branding by creatively telling the story of a family who is finally coming home to a place of their own. The TV and out-of-home ads will run on various cable channels and will be featured in prominent billboard locations around Metro Manila.

This advertising milestone is a first for the young startup. Through this campaign, the company expects to reach offline property-hunters who do not normally look for properties in the Internet, and to introduce to them new and modern ways to search for properties.

“Lamudi since 2015 has been the most visited online real estate portal in the Philippines, but we are now elevating the website to make it the top-of-mind real estate portal in the Philippines, shared Bhavna Suresh Chathambeth, CEO of Lamudi Philippines and MyProperty.ph. The latter is a website the former acquired from Summit Media in 2015.

Ms. Suresh also stressed that 2017 will be a big year for the top real estate portal, as this year, Lamudi is focusing on being more consumer-centric. “We have already built a strong online brand, especially among real estate brokers and developers. Now, we are reaching to the traditionally offline market to encourage them to use the Internet to find properties.”

The timing couldn’t be perfect, shared Ms. Suresh, as Lamudi has a lineup of exciting consumer-focused events this year. One will delve exclusively on the affordable housing sector, while another housing fair scheduled in mid-2017 will be held in Cebu City and will focus on the exciting real estate market of the city and the Visayas. These two on top of a host of offline marketing campaigns intended toward Filipino homebuyers can be expected from the top property website this year. ####

ABOUT LAMUDI

Lamudi is a leading global property portal focusing exclusively on emerging markets. It offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. Lamudi was established in 2013 in Berlin, Germany and it is currently available in Latin America (Mexico, Colombia and Peru), Asia (Philippines, Bangladesh, Indonesia, Myanmar, Pakistan, Sri Lanka) and Middle East (Jordan, Qatar, Saudi Arabia, United Arab Emirates). Within fewer than three years, Lamudi has established its presence as a key online real estate marketplace in the countries where it is operating. For more information, visit Lamudi Philippines on Facebook, Twitter, Google+, LinkedIn, and Instagram.

 

ABOUT MYPROPERTY

Established in September 2010, MyProperty.ph is one of the leading Philippine real estate online and print brand that brings property buyers and sellers together. The website’s main offerings are listings of pre-selling properties and properties for sale and for rent. Both website and magazine also provide relevant and updated industry news and information for its clients and consumers. And with the release of its mobile version, finding or selling a home is made even easier. For more information, visit MyProperty on Facebook, Twitter, Google+, and Instagram.

ABOUT LAMUDI

Lamudi is a leading global property portal focusing exclusively on emerging markets. It offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. Lamudi was established in 2013 in Berlin, Germany and it is currently available in Latin America (Mexico, Colombia and Peru), Asia (Philippines, Bangladesh, Indonesia, Myanmar, Pakistan, Sri Lanka) and Middle East (Jordan, Qatar, Saudi Arabia, United Arab Emirates). Within fewer than three years, Lamudi has established its presence as a key online real estate marketplace in the countries where it is operating. For more information, visit Lamudi Philippines on Facebook, Twitter, Google+, LinkedIn, and Instagram.

 

ABOUT MYPROPERTY

Established in September 2010, MyProperty.ph is one of the leading Philippine real estate online and print brand that brings property buyers and sellers together. The website’s main offerings are listings of pre-selling properties and properties for sale and for rent. Both website and magazine also provide relevant and updated industry news and information for its clients and consumers. And with the release of its mobile version, finding or selling a home is made even easier. For more information, visit MyProperty on Facebook, Twitter, Google+, and Instagram.

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